What I have learnt

Lady Gaga 

So far I have learnt the basis of music videos, for example, usually the video has some form of narrative or story, show the band/singer. I have learnt that music videos are rapidly decreasing in budget and that the biggest videos made were by the likes of Lady Gaga and Michael Jackson. We have covered brief aspects of the music industry and how they are made.

One of Michael Jackson's biggest music videos

Format

Audience
Genre

These 3 words are what we use to describe what music videos aim to do.

JT - The Coursework Task: Assessent Criteria

A promotion package for the release of an album, to include a music promo video, together with two of the following options:
1. A cover for its release as part of a digipak (CD/DVD package);
2. A magazine advertisement for the digipak (CD/DVD package).


All three texts are interlinked. The brief requires you to showcase skills in both print and video production. Photography and cinematography.


Research and Planning - 20%
Production - 60%
Music video - 40%
Digipak -10%
Digipak Mag Ad -10%
Evaluation -20%