Thursday, 19 April 2012

ALL - Final Music Video (Rough Cut 7)

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. Our teacher also gave us some feedback on this version of our music video and he in in keeping with our secondary target audience. In addition to this we showed it to adults at home who also fit with our secondary audience of original Robbie Williams followers from his time in Take That and when he first launched his solo career.

This is our last rough cut of our music video. We got feedback before we exported it: 
  • Switch the clip with the spoons in the bowl and the i <3 U
  • Used I <3 U twice so take out the first one
  • performance on the rocks - zoe needs to come on screen quicker after sophie fades out
  • when katie and nathan are holding hands by the window the shot shakes a lot  
  • add more crossfades between shots
  • dull ending - change the light to blowing out candles. layer robbie and 3 gens fading in/out

We changed all of these things and then exported our final music video. We are very happy with it and the end product works very well.   

Tuesday, 17 April 2012

ALL - Final Magazine Ad

This is our final magazine advert. Since our last draft we have just changed the name of the concert listed from Knebworth to Twickenham.

Monday, 2 April 2012

ALL - Magazine Ad rough cut 4

This is our final mag ad. After doing the improvements suggested, for example, adding spaces and making the Facebook and Twitter pages for Robbie's, we think this is a lot better before.

Overall this works a lot better, the text is better lined and the font works well. There is enough detail to tell the audience what they want to know. It will relate to our primary audience which is 15-25 females because there is still the attractive Robbie and the link between the music video and the big 1 will relate to all audiences that have seen the video. 

ALL - Final Digipak after feedback

This is the front cover for our digipak. We made a few corrections like putting the DVD logo on

This is our back cover.

This is our middle part, I deleted the leg that was underneath the arm so it more obvious what it is.

This is the spine, I changed the font colour to White after the feedback we got saying the black on black was clear enough, this also now fits in with the white theme
Overall it is asthetically pleasing and is a lot better than the draft before, although the inner is similar is still doesn't work as well as we thought

Tuesday, 20 March 2012

ALL- Rough Cut 6 Feedback

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. Our teacher also gave us some feedback on this version of our music video and he in in keeping with our secondary target audience.

  • check the frame size is consistent throughout
  • check lipsyncing lines up fully
  • (0.21s) 'we were free' layering - playful footage
  • Robbie walking up the steps - random. Only use once. first shot too short?
  • Break performance up - window <3 shot?
  • some shakiness which needs to be edited out or deleted
  • (1.11s) drum - edit to the beat
  • (1.21s) frame boys face better, get rid of girls hand from the corner
    • also crossfade with the following shot
    • motion tab - ask for help? 100% in point, 0% out point
  • split 2 shot up where licking the spoon - add robbie
    • shakes whilst licking lips - delete
  • phone shot is too random, doesn't fit
  • space in the sky and train - link phone in on a layer
  • blowing out the candles - put where the track really slows down and almost stops
  • end - use the candle being blown out rather than the light being turned off
  • layer kids on concrete for CU of feet at station
  • (2.10-2.11s) shakes
  • (2.13-2.14s) edit to the beat when percussion comes in
  • flare effects
  • 'flying' something knocked over/being thrown
  • train set - link with the older gen on the train
  • train set - big shake - slow down more to solve?
  • oldest gen - hands on bum - creepy? takes away from the mood of the song
    • not innocent (take out)
  • dancing gen1 layer with Josh gen 2 - multiple layers 3or4 - resize and reposition them
  • speed up dancing ^
  • whale 'looks like hes having a sexual encounter with the carpet' - either delete or layer the same shot over and over again
  • layer the girls face over the rocks during performance shots
  • in bed together - not innocent - wear pjs
  • more shot variety for the Robbie performance shots

Wednesday, 14 March 2012

JT - Problems with applying genre to video

Our music video genre is pop, this is what Robbie Williams is classed as. But we have challenged codes and conventions of the stereotypical pop genre.

The common conventions of music videos:
Michael Jackson's Thriller Music
Video, with dance scenes
and digetic sound
  • Narrative/Performance/concept
  • linear/non-linear
  • layering
  • lip syncing
  • variety of locations
  • male and female gaze
  • choreography
  • artist
  • digetic sound/breaks (eg,Thriller, Kanye West, Tribute Song, Look At Me Now, Depeche Mode-Its no good, they exaggerated conventions and challenged them)
  • fast pace editing
  • props
  • costume
  • dancing
  • framing
  • special effects
  • hybrid
  • shot type
  • discontinuity editing
  • vary speeds of editing
  • lighting
  • instruments
  • Ed Sheeran Lego house, Uses
    instruments in video, guitar
  • cutting to beat

Common conventions in Pop Genre
  • Dancing (Single Ladies-Beyonce)
  • Lip Syncing (basically all pop music videos)
  • Fast Pace Editing (Domino- Jessie J)
  • Male and Female Gaze (Cheryl Cole- Fight For This Love)
  • Sexual Reference (Katy Perry - California Girls)

Nicki Minaj Super Bass
The conventions we have used in ours
  • Layering
  • Variety of locations
  • Lip Syncing
  • Male/Female gaze (Laura Mulvey)
  • Narrative/Performance
  • Portrayed a hetrosexual relationship as the norm (normative)
  • Constant narratve through out
  • Katy Perry Californa Gurls, Sexual
    Reference and Male Gaze
  • Performance seperate from narrative
The conventions we have challenege
  • No Dancing
  • Slowing down the editing
  • Didn't put text on screen
  • No digetic sound at begining and throughout

ALL - Final Middle of Digipak

Thursday, 8 March 2012

JT - Rough Cut 5 Feedback

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. 

  • Extreme long take of Jack at the begining, zoom in, cut to a shot of him walking, it doesnt have to be lip syncing
  • She's the one: focus on girls, split screen?
  • First two performance shots, on screen far too long and too much
  • second performance: fade to black, cross disolve?
  • Fade to black into instrumental section
  • Layer performance
  • Jack agaisnt the lampost, do it to the beat, use empty half, c/u of singers face or boy and girl either side
  • Kids on too long eating cake mixture
  • greater variation of robbie
  • flying: slow down, ghosting effect (trailing), animated zoom
  • Blowing out candles, what comes next, zooming into candle
  • more multiple layer
  • More shot variation
  • Split screen - (1,2,3,4), pop up one by one
  • link all candles
  • Jack sat on rocks: more shots of it, to break up performance, jumping off the rock-flying
  • look through all Jacks footage, see if we can get any to break up the video
  • Jack on rocks, on too long
  • pace and variation

ALL - Rough Cut 5

Wednesday, 29 February 2012

ALL - Mag Ad Draft 3

This is the 3rd draft for our mgazine ad. Since the last one we have changed:
the font for the text

some of the wording for the product

We showed this nearly complete version of the magazine advert to both A2 media students (aged 17/18years old) who fit within our primary target audience of 15-24years old but also to some adults at home who fit within the secondary target audience of original Robbie followers who will remember his time in Take That and when he first launched his solo career.

ALL - Digipak Final

We showed this to our teacher who is part of our secondary audience and an original follower of Robbie Williams, remembering his time in Take That and when he first launched his solo career. We also showed this to some students in Year 13 who are part of our primary audience as they are aged 18years old.

Front Cover 
Back Cover
Inner Panels 

These are our final designs fror our digipak.

We feel that this digipak relates to our video because the front and back show the cheekyness of our performer (which is usually the way Robbie Williams is portrayed) and the inside is lots of little pictures from our film. We put a bow and ribbon on the present to make it look more obvious and 3D. The spine is the same as the front and back design.

We used Photoshop Elements to create all our digipaks (rough cuts and final piece). We didn't find it easy to create as after many tries with creating a digipak we didn't seem to grasp the genre, after feedback we realised that the original images looked 'too country' so we decided to re-shoot. We had problems with the writing as the font we picked for our final piece seemed to move the letters down from the original in line postition. We also had to use the Clone Stamp Tool to make the pictures big enough to fit the digipak canvas size.

Our research did help as we new the common codes and conventions of digipaks. It meant that creating the back cover, especially the small print and logos, we knew exactly what to put after looking back at our research.

From our research and feedback we developed the digipak, after changing many things that we recieved from feedback we think this is the better draft we have done. This digipak is based on audience feedback and without it we wouldn't got such a good product, although I am not keen on the inner panel as i don't think i works as well as it could. 

ALL - Mag Ad draft 2

We showed this to our teacher who is part of our secondary audience and an original follower of Robbie Williams, remembering his time in Take That and when he first launched his solo career. We also showed this to some students in Year 13 who are part of our primary audience as they are aged 18years old.

This is the 2nd draft for our mgazine ad. Since the last one we have changed:
  • the background
  • the presentation of the date
  • we have removed the image of the product we are advertising
  • altered the text that accompanies the product
  • added a list of his number ones
  • Changed the layout of Robbie and Regeneration
By using only 'Robbie' instead of 'Robbie Williams' we are developing the conventions of magazines ads that we have researched.

We no longer need the image of the digipak itself because there is a clear connection between the two, in this case with Robbie leaning on the 1 which has replaced the lampost that is seen in the digipak.

ALL - Exam: 1B

  • fairy skirt shows her innocence
  • two shot - indicates at a relationship between them
  • antique mise-en-scene and wooden floor - time period/higher class
  • red table and chairs (plastic) - less expensive - child friendly
  • felt tip pens - indication of age
  • pink top on the girl - 'girly girl'
  • white tights - impractical, colour of innocence and purity
  • no make up - not appropriate for the age

Monday, 27 February 2012

ALL - Magazine Ad Rough Cut

This is the first draft of our magazine ad that we created in Photoshop Elements 4.0.

ALL-Rough Cut 4

This is our latest rough cut. We have tried the layering of the different generations walking and it has sort of worked however we had to change the picture size in final cut and now they are not all the same. This has given it a jumpy effect.

ALL - Digipak rough cut 4

During the creation of this we happened to be researching one more aspect of Robbie and found that on his Greatest Hit albums there is normally around 19 tracks listed whereas on ours there was only 10. After seeing this for the next draft we have added some more songs to the tracklisting. We also realised that a convention of a digipak is on the DVD to have exclusive gig footage whereas the Live at Knebworth that we chose was released as a DVD on its own. Because of this we have found a new exclusive performance session and changed it to this instead.
 New back cover, spine and inside:

Sunday, 26 February 2012

ALL - Digipak rough cut 3


JT - Robbie's Profile In 2012

Robbie William's Profile In 2012 so far
  • Robbie Williams is releasing his new album while "tucked away at the top of a mountain". The pop star, who is currently working on his ninth solo studio album and his first since 2009's Reality Killed the Video Star
  • He's released a 2012 calender, "Featuring thirteen glossy pictures of Robbie at his finest, including a picture of him by him, it's guaranteed to make you smile every day next year. With beautiful colour and black & white photos from the last 12 months, including close-up shots from the mammoth Progress Live 2011 tour, backstage shots from video shoots and more, it's possibly the best calendar yet!
    " (Robbie Williams Official Fan Site). This information says it contains no topless shots etc so therefore the target audience of this is 30+ because it is more mature.
  • Planning a UK solo tour 

ALL - Location Scouting

This is a vodcast to show where we are potentially going to shoot when it comes to filming:

The area we are filming in is middle class and the house is well kept. We chose this location because it was easy to access because it's Gina's house to it is easy to film whenever we want. Also it's not far for all the cast members to go as it is local to the school. We are challenging the codes and conventions of music videos because not many pop videos are set in a middle class house and because we don't have a high budget it means we can't film in a studio with all the lighting and effects.   

JT - Robbie Williams Brit History

BRITs Profile

BRITs 25 Best Song Award

2005 (Winner)

Best British Male

2003 (Winner)

2002 (Winner)

2001 (Winner)

1999 (Winner)

1998 (Nominee)

Best British Video

2001 (Winner)

2000 (Winner)

1999 (Winner)

2002 (Nominee)

Best British Single

2001 (Winner)

2000 (Winner)

1999 (Winner)

2002 (Nominee)

1998 (Nominee)

British Live Act

2007 (Nominee)

British Male Solo Artist

2006 (Nominee)

2010 (Nominee)

MasterCard British Album

2001 (Nominee)

1999 (Nominee)

Outstanding Contribution Award

2010 (Winner)

The BRITs Hits 30

2010 (Nominee)

Information found on

Being nominated and winner of many British awards show that his British fans have kept him going and voted for him. The target audience being 15-25 and the primary audience for the Brit awards being the same age shows

JT - Robbies Original Video

Artist: Robbie Williams

Track: She's The One
Year: 1999

Director: Dom Hawley and Nick Goffey

Genre: Pop/Soft Rock

Main Audience: 17-50

Type: Both narrative and performance

The fourth single, "She's the One", a cover of a track from World Party's album, Egyptology, became his second number one hit in the United Kingdom.[14] The single was released as a double a-side with "It's Only Us", the official theme for FIFA 2000. Williams featured in a campy and tongue-in-cheek music video where he was a figure skater. In the video he performs a backflip, which is actually illegal in competitive figure skating. The song went on to win a number of awards around the world, including a BRIT Award for Single of the Year and Best British Video in 2000, and it also won a Capital Radio Award for 'Best Single'.

Wikipedia 2011

The video starts off with a video type clip showing Robbie as the coach and his students winning. It the pans to him performing, sitting on the ice skating seats, this is a side angle. The team takes a tough knock when the lead male hurts his foot. There is then footage of Robbies childhood, showing him falling over and people laughing, the music then cuts off and shows an arena of people clapping Robbie and the female lead. They dance together and it's perfect, the camera always pans out so it's a long shot, this is because it isn't actually Robbie doing the lifting. There is then romantic lighting filled with shadows and spotlights, this sets the seen and signifies Robbies characters love for ice skating. He then does an amazing back flip whilst the other male looks on upset that it isn't him. They then win and soak up all the glory.
The video doesn' signify the lyrics that much, but the tones of the music is soft and like figure skating very smooth and graceful.

The primary audience for this video is 15-25 and the secondary audience is 30+. The female audience are most likely to watch this video because Robbie is a sex symbol and are most likely to relate to the lyrics of the song. We will not be using any elements from this video

this is a useful e.g. of the lack of good research into conventions as regards rw's vids: what have you actually said here about portrayal of RW? shot types, his appearance, mode of address?
in your earlier vodcast you don't really get into this either, meaning there's nothing to go on when you're seeking to justify your choices (e.g. for Eval Q1 but also any post on draft/planning/ideas)
you haven't analysed clothing, hair (incl facial), body language (espec facial expressions + direct-to-camera gaze), place of dance + dancers, occurrence or not of band, locations (studio or not), use of SFX, pace of editing (variation - comparing ballads to dancer tracks), elements to appeal to M/F/gay/young/older etc, intertextuality + humour, role of director (you didn't really get into style of dir?) etc etc

Saturday, 25 February 2012

JT - Representations of Women

This is a vodcast to show how Miley Cyrus as a teen girl is represented in society:

JT - History of Music Video

History of Music Video
In 1894 the nearest thing to music video was illustrated song. This was first used by Edward B. Marks and Joe Stern (sheet music publishers), who used a magic lantern to promote sales of their song. This involved projecting a series of still images on a screen at the same time as live performances.
In 1926, many short films we produced as a result of the arrival of "talkies". Vitaphone shorts were usually approximately six minutes long and featured Art Deco-style animations and backgrounds in addition to a footage of the performer singing.
In 1930 Spooney Melodies was the first true music video series.
Cartoons in the early 1930s featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney featured several interpretations of classical pieces and were built around the music.
Live action musical shorts were also distributed to theaters.
Another early form of music video were "promotional clips" which were one-song films. They were made in the 1940s for the Panoram visual jukebox. These generally consisted of short films of musical selections, normally just a band on a movie set bandstand, made for playing.
Musical films were another important step towards the creation of music videos, and several well-known music videos have copied the style of classic Hollywood musicals from the 1930s-50s - eg. Material Girl by Madonna was closely modelled on "Diamonds Are A Girl's Best Friend" from the film Gentlemen Prefer Blondes.
In the late 1950s the Scopitone, a visual jukebox, was invented in France and short films were produced by many French artists to accompany their songs. Its use spread to other countries and similar machines such as the Cinebox in Italy and Color-Sonic in the USA were patented.
In the UK, British TV show Top of the Pops began playing music videos in the late 1970s where a good video would increase a song's sales as viewers hoped to see it again the following week.
In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. As a result of this, by the mid 1980s music video would play a very central role in the marketing of popular songs. Artists of this period such as Madonna owe the majority of their success to the skillful construction and seductive appeal of their videos.
There are two key developments towards the making of modern music video: the creation of relatively inexpensive and easy-to-use video recording and editing equipment, and visual effects created with techniques such as image composition. In addition to this, the development of high-quality colour videotape recorders and portable video cameras enable many pop acts to produce promotional videos quickly and cheaply in comparison to the higher costs of using film.
In 1983, the most successful and influential music video of all time was released — the nearly 14-minute-long video for Michael Jackson's song "Thriller". The video set new standards for production, having cost US$500,000 to film.
In 1984, MTV also launched the MTV Video Music Awards (later to be known as the VMA's), an annual awards event that would come to underscore MTV's importance in the music industry.
Another important development in music videos was the launch of The Chart Show on the UK's Channel 4 in 1986. This was a program which consisted entirely of music videos (the only outlet many videos had on British TV at the time), without presenters. Instead, the videos were linked by then state of the art computer graphics. The show moved to ITV in 1989.

Artist continued to explore other ways of presenting their songs through music videos for example the 1985 Dire Straits song "Money for Nothing" which used computer animation and also in 1986 Peter Gabriel's song "Sledgehammer" used special effects and animation techniques developed by British studio Aardman Animation. Both then went onto be hugely successful songs and the latter won nine MTV VMAs.
In 1988 MTV then began showing hip hop music in their new show 'Yo! MTV Raps'
With the creation of the Internet, music videos are now shared online with viewers. In the beginning, the people who put them on the net were part of IRC-based groups who recorded them as they appeared on TV then digitised them, exchanging the files via IRC channel
The website iFilm, which hosted short videos, including music videos, launched in 1997.
Napster, a peer-to-peer file sharing service which ran between 1999 and 2001, enabled users to share video files, including those for music video
By the mid-2000s, MTV and many of its sister channels had largely abandoned showing music video

In 2005 YouTube was launched making the viewing of online video faster and easier; Google Videos, Yahoo! Video, Facebook and MySpace's video functionality, which uses similar technology. Such websites had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online. Other artists such as Soulja Boy Tell 'Em also achieved some level of fame initially through videos only released online.
In 2007, the RIAA issued cease-and-desist letters to YouTube users to prevent single users from sharing videos, which are the property of the music labels. After its merger with Google, YouTube assured the RIAA that they would find a way to pay royalties through a bulk agreement with the major record labels.

MTV now provides streams of artists' music videos, while AOL's recently launched AOL Music features a vast collection of advertising supported streaming videos.
The Internet has become the primary growth income market for record company-produced music videos. More recently the iTunes Store has begun selling music videos for use on Apple's iPod with video playback capability.
VEVO is a music video website launched by several major music publishers in December 2009. The videos on VEVO are syndicated to YouTube, with Google and VEVO sharing the advertising revenue

Friday, 24 February 2012

JT - Schedule

Our plan for this week and next week is to:

  • Have both the digipak and magazine ad completed
  • Get the final cut finished
  • Finish blogging

This week we are focusing on getting the digipak and magazine ad out of the way so we can focus on the final product. So this Saturday we are meeting up all day to catch up on blogging and hopefully finish our digipak and magazine ad