Wednesday, 30 November 2011

JT - Key Influences

After looking at several music videos, both me and Gina have found that there aren't any that are exactly like our idea. Although we have found some videos which represent different bits and some story lines.

Both One Directions video's 'What Makes You Beautiful' and 'It's Gotta Be You' and the X Factor 2011 charity single 'Wishing On A Star' used layering and editing techniques we would like to incorporate into ours.

These 3 video's use different clips fading into one another but still having them places on the screen, also keeping different layers on top of each other such as the group and fire. We want to use these editing techniques because the song we have chosen (Robbie Williams - She's The One) is a 'nice' song and the usual code and convention of music video is fast pace editing, this will not look right with the type of theme we are going for so we need slower editing to fit in. The video of Gotta Be You by One Direction also has a cold effect that we want to use for ours such as woolly clothing and a cold atmosphere, the lighting helps with this, another example of the cold effect is The Saturdays video of 'My Heart Take's Over', this also has the type of style we want to use for Robbie When he is on the Cow and Calf rocks.

Olly Murs also has a range of songs that are about love. His videos don't link into our idea as much but 'Busy' shows his love (even though the girl isn't real) this is something we definately want to incorporate into ours.

Katy Perry's 'The One That Got Away' is another example of loving someone. This video shows two different ages (similar to ours except were using three), one being a young couple and then the other being the woman of the couple grown up. The director has made the younger couples mise-en-scene to look older in time period, this is something we need to think about and incorporate into ours. It's a love story which ends in a tragic way when the young boy dies after they have an argument in a car crash. One of the opening scenes that they use is of them painting portraits of each other, we are using this idea too. They also dance together which we are having in our, the basic idea is of them being very close and in love.

Another video that is similar to the love story is the Breaking Dawn Soundtrack single - Bruno Mars 'It Will Rain'. This shows both performance and a love story between him and the girl. It shows there rocky relationship but love is still keeping them together. It links in with ours because it again shows the love and how they are with each other.

Another influence on our idea is the John Lewis advert. This is a perfect example of a young girl growing up with the same man as she met when she was younger. It shows aspects that we want to use in ours. Also it uses a messy baking scene which is another one of our ideas.

Our Vodcast on the key influences

Tuesday, 22 November 2011

ALL - Sample Footage

This is a vodcast to show potential rooms we might use and locations. We are definately using Ginas house so its chosing which rooms we would like to use for each generation

Tuesday, 15 November 2011

ALL - Digipak (group work)

Definition of a Digipak
Digipaks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. Digipaks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the centre. 

Codes and Conventions of a Digipak 
As a group we researched and looked at examples of digipaks. When looking at some of the example ( Ignacio Fernandez - Buscare) we discovered the typical codes and conventions of digipak which include:

  • Front and back cover
  • Back cover includes a track list with timings 
  • Artist and the album names are placed on the front cover
  • Some may have a track list with the names of the composers underneath in small print.
  • Also on the back cover there is the record company name and sometimes their label. 
  • At the bottom of the back cover there sometimes may be the artists website address. 
  • There is a bar code/Qr code
  • Where the CD has been made.
  • Panels - different parts to the panels and different colours sometimes. 
  • Sometimes there is a lyrics sheet you can pull out of part of the digipak.
  • Sometimes it can be special edition or a collective and could include a DVD. 
Advantages of a digipak rather  than a standard Dual Case
  • You can recycle the material used to make the digipak  as it is cardboard not plastic
  • A digipak is cheaper to produce, making the distribution cost cheaper.
  • A digipak is a more up to date version of an LP which is basically a 12'' square cardboard, showing a resemblance to a digipak. 
  • They cannot crack like Dual cases can, however they could rip or eventually over time fall apart.
Digipak design layout 

Four Panel Digipak 

6 Panal Digipak 

Friday, 11 November 2011

ALL - Props

The majority of our scenes will only require everyday clothes, warm for the outdoor parts. However we will need 3 similar fancy dress outfits (we are flexible to this as long as they get more revealing as the couples age), a long black coat for the male posing as Robbie, candles and cake, cardboard box for the toy car, tv, paint and flour. These will all be easily accessible.

  • Everyday Clothes
  • Wii and Mario Game
  • Fancy Dress
  • Warm Wooly clothes
  • Long black coat
  • Beard?
  • Condensed window
  • Pen and paper
  • Car
  • Candles and Cake
  • Card board box
  • TV  
  • Paint
  • Flour

ALL - Casting

The person playing Robbie will ideally be in their late 20's early 30 however this may change if that is not available to us. For our youngest children we may have problems with getting permission of parents to feature in our film so we are lenient to the age of them, as long as they are under 7 years old it will work. We have asked and got permission from Mrs Morgan to could use one of her sons however we still need to find a young girl. We asked about perhaps a girl friend from his play group but we haven’t a final answer on this yet. The second couple will be about 14 and these actors will be hopefully some of Gina’s brothers friends in his year. Finally will be two 18 year olds for which we will use people in our year for. The ages of the younger children may vary depending on parental consent and availability during the time of filming. Permission slips will have to be signed by parents in the case of the younger children.

We have possible ideas on different cast members but we are yet to ask them and decide who we want

  • Joel and Livi
  • Katie and Nathan
  • Miss Morgans children (boy) and some friends who have a little girl
  • Chris and Harriot
  • George Scaife or Jack Hanson for Robbie






ALL - Audience

Our primary target audience will be youths aged 15-24year olds because our research shows that that is what is common for those videos gathered in the Pop genre. The music video will also have aspects that they will be able to relate to. We are the age of our primary audience which helps us because we know what our age wants and what they would relate too. The gender of our primary audience is female because just like the male gaze theory (Laura Mulvey) there is a female gaze (Robbie Williams), the video is also quite a lovey dovey storyline so girls will relate to this more and hit there emotions more. 

Our secondary audiences will be tweens (8-13year olds) who will aspire to be like the performers and actors in the music videos, and adults (24-35year olds) who may be watching the video because they enjoyed Robbie’s previous material. Again the gender is female because back when Robbie was in his element in the 90's the fan base was screaming young girls, so as they have grown up they still carry a soft spot for him. 

Males are also a small part of our audience because males might inspire to be the lead male protagonist and get the girl, the may also like his music and again relate to the lyrics, especially the ones about girlfriends etc. The social class will be middle because things we include in the music video, for example, a blackberry phone and Wii games console, will relate to them and they will understand more. Also the location is middle class which again will relate more and on a whole are video is generally for middle class people. 

ALL - Location

We have decided to locate at Gina’s house for the majority of the scenes because since it was her idea, that was were she was imagining it all taking place. Her house is very open so it is suitable for filming there and being able to gather a variety of footage. We will use Gina’s kitchen for the baking and blowing out candles sections, the dining room for painting and the living room for watching tv. Jess has scouted the perfect location for holding hands or the first kiss which is on a path alongside Burley River. Jess’s car will be used for one of the scenes as well as Ilkley Park and a field near one of our houses. For the performance scenes we may use the school stage in B hall.
  • Gina's kitchen, dining room and living room
  • Burley River
  • My Car
  • Park

Tuesday, 8 November 2011

JT -Pop Genre

Pop music (a term that originally derives from an abbreviation of "popular") is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.


Hatch and Millward define pop music as "a body of music which is distinguishable from popular, jazz and folk musics". Hatch and Millward indicate that many events in the history of recording in the 1920s can be seen as the birth of the modern pop music industry, including in countryblues and hillbilly music.
Hatch and Millward

Usually the pop genre is mainstream and in the charts and the main target audience is youth. This is the link for different types of sub-genres of pop.

Its cultural origins started in the 1950's in America and Britian. "The term "pop song" is first recorded as being used in 1926, in the sense of a piece of music "having popular appeal".[5] Hatch and Millward indicate that many events in the history of recording in the 1920s can be seen as the birth of the modern pop music industry, including in country, blues and hillbilly music.[6]" (Wikipedia 2011). It was aimed at the 50's youth 'Rock and Roll' culture. ABBA, The Beatles and The Rolling Stones were among many to develop the term 'pop music' after the 60's, this then started sub-genres and explored different types of pop music. Pop in the 60's was commerical and still is today.

"Throughout its development, pop music has absorbed influences from most other genres of popular music. Early pop music drew on the sentimental ballad for its form, gained its use of vocal harmonies from gospel and soul music, instrumentation from jazz, country, and rock music, orchestration from classical music, tempo from dance music, backing from electronic music, rhythmic elements from hip-hop music, and has recently appropriated spoken passages from rap.[4].It has also made use of technological innovation. In the 1940s improved microphone design allowed a more intimate singing style[13] and ten or twenty years later inexpensive and more durable 45 r.p.m. records for singles "revolutionized the manner in which pop has been disseminated" and helped to move pop music to ‘a record/radio/film star system’.[13] Another technological change was the widespread availability of television in the 1950s; with televised performances, "pop stars had to have a visual presence".[13] In the 1960s, the introduction of inexpensive, portable transistor radios meant that teenagers could listen to music outside of the home.[13] Multi-track recording (from the 1960s); and digital sampling (from the 1980s) have also been utilized as methods for the creation and elaboration of pop music.[4] By the early 1980s, the promotion of pop music had been greatly affected by the rise of Music Television channels like MTV, which "favoured those artists such as Michael Jackson and Madonna who had a strong visual appeal".[13]" (Wikipedia 2011)

Not only did it change the musical culture, it made more advanced technology and allowed viewers to watch it where they want instead of having to pay to see them in concert.
"Musicologists often identify the following characteristics as typical of the pop music genre:

-an aim of appealing to a general audience, rather than to a particular sub-culture or ideology
-an emphasis on craftsmanship rather than formal "artistic" qualities
-an emphasis on recording, production, and technology, over live performance
-a tendency to reflect existing trends rather than progressive developments
-much pop music is intended to encourage dancing, or it uses dance-oriented beats or rhythms"
Music today has so many different genres, sub-genres for all kinds of people, partly because of the development in the pop genre. People like The Beatles, Madonna, Michael Jackson and Elvis Presley are the ledgends of the musical culture, but now there vast variety of pop stars is ever increasing. In my opinion the biggest stars today are:

  • Jessie J
  • Rihanna
  • Katy Perry
  • Justin Beiber
  • Usher
  • Bruno Mars Etc the list could go on
The target audience back in the 1900's for pop was mainly youths, females but it's hard to define a specific audience because when pop music was first 'invented' everybody wanted to listen and enjoyed it. But today music is everywhere you turn, society is in a sense ruled by media this including music. The main target audience today for pop music is still the same, it is for youth/teenagers but also adults because now people are re-launching there careers a few years later, for example Take That. Pop music does set role models for the audience, something to aspire to, but it can also teach them the bad ways, for example, Amy Winehouse was always in the media been portrayed to be taking drugs and when she died the world went crazy and started buying all her music again in signs of respect, so her young audience might think this is the right way to live.

This is a useful quick slideshow that I found on

Monday, 7 November 2011

ALL - Podcast Week 2

JT - Robbie Williams Record Label

Chrysalis Records is the record company that Robbie was with at the time of the release of She's The One. 

Brief History:

Chrysalis made history in 1979 by creating the first "music video album", a videocassette featuring a corresponding music video for each song on Blondie's Eat to the Beat album (released at the same time as the LP).
In 1979 Chrysalis bought and distributed the U.S. folk label Takoma Records, naming manager/producer Denny Bruce as president, who signed The Fabulous Thunderbirds and T-Bone Burnett.

Chrysalis is a subsidory of the Warner Bro's conclomerate. It started off as a small indie company dealing with U.S folk singers, but then grew into a bigger major company, that hired the likes of Sinead O'Connor, Bonnie Tyler, Geri Halliwell, Chesney Hawkes, Ramones, Spandau Ballet and The Proclaimers.
Chrysalis was formed through a licensing deal with Chris Blackwell's Island Records based on the success of bands like Jethro TullCat StevensRobin Trower andProcol Harum, which were promoted by the label. Jethro Tull signed with Reprise Records in the United States, which led Chrysalis to an American distribution deal with Reprise's parent company, Warner Bros. Records. This lasted from 1972 until U.S. Chrysalis switched to independent distribution in 1976. PolyGram handled international distribution and Festival Records covered Australia and New Zealand. Towards the end of the 1970s, the Chrysalis offshoot 2 Tone Records brought in bands such as The Specials and The Selecter.

JT - Robbie Williams profile in 2011

'Since 2011, Take That have set the new record for the fastest selling tour of all time in the UK, beating the previous record set by their Circus Live Tour in 2009,[12] won best British group,[13] and have become Amazon's best-selling artist of all time. In 2011, Take That's song Love Love was chosen as the theme song for the film X-Men: First Class and later, When We Were Young was chosen as the main theme for The Three Musketeers movie. Both tracks come off the EP Progressed.'
Wikipedia 2011 

In 2011 Robbie Williams was back in Take That, They announced in 2010 that they would have a UK tour, the biggest they have ever done called Progressed. As soon as the tickets got released all major ticket suppliers to crash or become slow, even the telephone networks has problems as there was such a demand for tickets. The tour has broken records for ticket sales, selling over 1.1million tickets in one day.  In July 2011 they had a record breaking 8 nights in London's Wembley Arena. During this tour Robbie performed hits from his solo career. They then went on to play across Europe for the second part of their tour. 

Robbie joined Gary Barlow at the judges houses for the 2011 X Factor. He helped Gary chose his final four to go through to the live stages. I watched this and you can tell he was happy, he seemed the cheeky chappy he used to be but was serious in the right places.

His primary target audience is 25-50 females who watch such shows as the X factor and go to tours that play there original 90's hits. But his secondary target audience is now teenage girls 15-24 who also watch the X factor and might enjoy his new music that is in the UK top 40 charts.

On 15 and 16 July 2011, Take That were scheduled to perform two sold-out concerts in CopenhagenDenmark as part of their Progress Tour. Unfortunately, the day after the first concert, Robbie announced that he had acquired a stomach infection and (despite treatment attempts) was unable to take part in the concert. Due to this, the entire event was cancelled, leaving thousands of fans in frustration. This was the first time Take That ever cancelled a concert. It was not rescheduled.[119][120]Williams launched a radio show titled Radio Rudebox on 6 October 2011 where he played music and interviewed Gary Barlow.[123]
In June 2011 Robbie Williams revealed that he has been working with Gary Barlow on a new solo album which will be released late 2011. It was also announced that the album will be produced by Barlow.[121]Robbie confirmed on his official site that he will be doing a new duet. Rumors so far have included artists such as Adele and Adam Lambert
On October 21, 2011 Robbie Williams announced that he had signed with Universal Music, following his departure from his previous record label EMI in 2010. He said in a statement, "I'm really thrilled to be joining the Universal family at what I think is the most exciting time in my career." The singer's forthcoming ninth studio album is set to be released during the autumn of 2012.[124]

Wikipedia 2011

JT - Lyrics for Robbie Williams, She's The One

I was her she was me
We were one we were free
And if there's somebody calling me on
She's the one
If there's somebody calling me on
She's the one

We were young we were wrong
We were fine all along
If there's somebody calling me on
She's the one

When you get to where you wanna go
And you know the things you wanna know
You're smiling
When you said what you wanna say
And you know the way you wanna play, yeah
You'll be so high you'll be flying

Though the sea will be strong
I know we'll carry on
'Cos if there's somebody calling me on
She's the one
If there's somebody calling me on
She's the one

When you get to where you wanna go
And you know the things you wanna know
You're smiling
When you said what you wanna say
And you know the way you wanna say it
You'll be so high you'll be flying

I was her she was me
We were one we were free
If there's somebody calling me on
She's the one
If there's somebody calling me on
She's the one

If there's somebody calling me on
She's the one
Yeah she's the one
If there's somebody calling me on
She's the one
She's the one
If there's somebody calling me on
She's the one
She's the one

If there's somebody calling me on
She's the one

She's the one..

I think these lyrics are a symbol of love. It's about a girl who has always been there for Robbie, she's his one true love since they were young and all the good times and memories he remembers of her. I am not sure if this girl is still in his life, as in these lyrics or past tense or present

JT - Production Company names

We came up will some ideas for potential production company names:

  • Drip Drop 
  • Gess Productions
  • Thornsaull Productions (as used from AS)
  • NU Music Productions
  • Solotists Productions (Solo and artist together)
  • LocaBeats Productions
In the end we narrowed it down and chose our favourite one which was 'NU Music. This is our production blog - 

We have not yet come up with a company logo yet.

JT - Exam Help

Digital technology
Reasearch and planning 
Codes and conventions
Using conventions from real media texts
Post - production

Media language


GM - Further Ideas

Once we decided on the track that we are going to create a music video for we sat down together and brainstormed some more ideas to add to my initial thoughts that I presented in my pitch.

  • We have realised that we will be filming later than initially thought so our shots of the couples frollicking in the leaves may not be possible. However another idea we thought of was perhaps substitute the leaves with snow, whether permitting.
  • Having each other couples painting
  • Hugging
  • Holding hands
Some of our influences are Bruno Mars, mainly videos that portray a hetrosexual relationship. The painting scene is influenced by Katy Perry-The One That Got Away.

On this link, is all our Key influences

Thursday, 3 November 2011

JT - Goodwin

Goodwin suggested 3 types of music video:

1. Narrative- This is when a story is told, a story that links in with the lyrics, for example Bad Romance links with it's video as she is showing how her boyfriend bought her.

2. Concept- A concept video is when a story is told but does not link in with the lyrics. For example, New Order : True Faith, this was a video about little toy people fighting each other, this had nothing to do with the lyrics or the song

3. Performance- It is when a band member (usually the lead singer) features through out the video either performing on a stage or to a crowd. I good example of genre for this is heavy metal and rock, there stereotypical moves are head banging along with performances. For example The Darkness video for I Believe In A Thing Called Love had mainly performance but also narrative in, this is a usual convention for genres like that 

JT - My consumption of music videos

I access music video's via YouTube and music channels on Sky. I don't watch them that often, only if someone reccomends them or it's a song I really like and want to watch the music video for it. I like most genres except heavy rock, opera and heavy metal. I find them hard to listen too and when they scream in them I find it horrible and not traditional music. I have never bought a DVD of music videos as I can easily access them for free with new digital media.  

JT - Fish Eye Lens

A fisheye lens is a wide-angle lens that takes in a broad, panoramic and hemispherical image

"In photography, a fisheye lens is a wide-angle lens that takes in a broad, panoramic and hemispherical image. Originally developed for use in meteorology[1] to study cloud formation and called "whole-sky lenses", fisheye lenses quickly became popular in general photography for their unique, distorted appearance. They are often used by photographers shooting broad landscapes to suggest the curve of the Earth. Hemispherical photography is used for various scientific purposes to study plant canopy geometry and to calculate near-ground solar radiation."

Wikipedia 2011

It is most famously used in Missy Elliot videos, in the R'n'B and Hip-Hop/Rap genre. A reason Missy Elliot might use FishEye Lens is because she isn't the stereotypical slim, good looking, glamorous female, she dresses in baggy unflattering clothes and uses this type of lense to not show her body in the shot.

Also other people such as Busta Rhymes uses the fish eye lense for a different effect and to make them look intimidating.