Track: The Flood
Type: Mainly performance but there are aspects of narrative
The video is all based on rowing, water and 2012 Olympics as stated above. The song The Flood is about how Gary, Jason, Mark and Howard took on Robbie Williams again and they want to show that there stronger than ever and wont give up trying. On the boat it has printed on the name of their current album 'Progress', this could also signify how they aare going to do in the boat race. The relationship between the lyrics and the visuals is not that related, although there is water (flood) and the reference to not giving up (giving up the boat race) it doesn't really have a deep meaning that the song has. The relationship between the visuals and the music is related, the song is quite slow moving then gradually builds tension, the video does this well. For example the part of the song where it peaks a gun shot goes off for the boat race, it is in perfect timing and from there on it creates tension.
Through out the video there are close ups of each member of the band, it is equally shared out, this is unusual for pop videos as they usually focus on the main leading vocals. Many close ups are used for the ores, handles etc, there are also many long shots of the boats and surroundings. They have tried to make Take That old fashioned with the uniform and the way they present themselves, especially the other team being younger.