Thursday, 19 April 2012

ALL - Final Music Video (Rough Cut 7)

Audience: We showed this version of the rough cut to members of our A2 media class (all aged 17/18years old). This is an ideal audience to show the rough cut to because it fits within our primary target audience for the music video of 15-24year olds. Our teacher also gave us some feedback on this version of our music video and he in in keeping with our secondary target audience. In addition to this we showed it to adults at home who also fit with our secondary audience of original Robbie Williams followers from his time in Take That and when he first launched his solo career.

This is our last rough cut of our music video. We got feedback before we exported it: 
  • Switch the clip with the spoons in the bowl and the i <3 U
  • Used I <3 U twice so take out the first one
  • performance on the rocks - zoe needs to come on screen quicker after sophie fades out
  • when katie and nathan are holding hands by the window the shot shakes a lot  
  • add more crossfades between shots
  • dull ending - change the light to blowing out candles. layer robbie and 3 gens fading in/out

We changed all of these things and then exported our final music video. We are very happy with it and the end product works very well.   

Tuesday, 17 April 2012

ALL - Final Magazine Ad

This is our final magazine advert. Since our last draft we have just changed the name of the concert listed from Knebworth to Twickenham.

Monday, 2 April 2012

ALL - Magazine Ad rough cut 4

This is our final mag ad. After doing the improvements suggested, for example, adding spaces and making the Facebook and Twitter pages for Robbie's, we think this is a lot better before.

Overall this works a lot better, the text is better lined and the font works well. There is enough detail to tell the audience what they want to know. It will relate to our primary audience which is 15-25 females because there is still the attractive Robbie and the link between the music video and the big 1 will relate to all audiences that have seen the video. 

ALL - Final Digipak after feedback

This is the front cover for our digipak. We made a few corrections like putting the DVD logo on

This is our back cover.

This is our middle part, I deleted the leg that was underneath the arm so it more obvious what it is.

This is the spine, I changed the font colour to White after the feedback we got saying the black on black was clear enough, this also now fits in with the white theme
Overall it is asthetically pleasing and is a lot better than the draft before, although the inner is similar is still doesn't work as well as we thought