GM - Magazine Ad Research

Features of Greenday, 21st Century Breakdown digipak magazine advert

• Says the format it is available in - CD and download
• Bold writing
• Text is very clear agains the darker background - white on black/brown/red
• Includes basic information such as band name, album title, release date, web address
• Band name is in the largest font so it stands out
• Band name is recognisable of their image/brand (logo?)
• Frames the image - graffiti style - same as the album cover
• Colours compliment each other
• Introductory sentence to grab the audience's attention 'the wait is finally over...'

Other conventions we found as a group

• Album artwork is included in the advert (all)
• Says 'new album' on the ad (3/6)
• Tour dates (2/6)
• Release date (all)
• Social media links - twitter/ facebook (no longer myspace for newer releases)
• Tickets website (2/6)
• Artist website (all)
• Artist name positioned top, central on the page (5/6)
• Tour sponsor advert and website (1/6)
• Phone number for ticket (1/6)
• Name of hit single included in the album (2/6)
• Image of the band (3/6)
• Thumbnails of the album (1/6)

Other ideas

• Label it as limited addition to increase sales
• image of digipak spread out