Me and Gina decided to see if our interpretations of our audience were correct. We set out to find out if we have correctly matched the age ranges of our target audiences to our video/ancillary products. To do this we filmed 3 people, the ages were 18 (Primary Target Audience) and two 40-50 year olds (Secondary Target Audience). We put together a quiz of 4 male solo artists from different eras, Olly Murs (2010-2012), Justin Timberlake (1990-2012), James Blunt (2005-2012) and George Michael (1980-2012). Also on the quiz was Robbie William's first album cover and his latest album cover. This was so all age ranges had something that they could relate to.
The video shows that our guesses were right. Leah (18) managed to get everyone except James Blunt and George Michael and Robbie's latest album. Jan (40-50) managed to guess George Michael and Robbie's latest album cover. Miss Haigh (40-50) guess everyone single one except She didn't remember Justin Timberlake and Robbie's first album cover. Although this is a small sample of people and ages/gender, we think that this represents our audiences enough. They all guessed which one's we thought they would and this is how we devised our products to match them.